Specifically over the last decade, while entrenched in a global culture of ‘more is more’ post recession, we became exceedingly aware of (and bored by) the fact there is no “enough” when it comes to fashion, luxury and chasing ever shifting trends.

Our preference has always been STYLE. Less fleeting, more personal, more sustainable.

What makes up the TheEssentialist are pieces/items/pillars you make your own, that always deliver a foundation for self-expression and are worth your while. Not wasting time trying to figure out what they are IS the luxury. Life is not about endless scrolling through LBD’s…

Jessica Diehl has built TheEssentialist team with key talent from the digital and luxury world (Google, Net-a-Porter, Zara) alongside veterans of the prestige beauty sector.